| We construct a Populism Index (POP) from over one million Wall Street Journal articles from 1984 to 2024 using large language models to quantify populism related sentiment in U.S. media. Firms’ exposures to changes in populist sentiment is a priced risk in the cross-section of equity returns: stocks with low POP betas earn significantly higher returns, yielding an annualized excess return of about 8%, unexplained by standard risk factors. The premium exists before the 2016 surge in populism, persists under both Republican and Democratic administrations, and is absent in earlier bag-of-words indices, highlighting that populism represents a distinct, state-dependent source of systematic risk in equity markets. (with Hui Ding, Fuwei Jiang, and Yan Qian) Latest update: 11/2025 |
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